Wise Web Strategy

More information about user reviews

http://www.marketingpilgrim.com/2007/06/five-more-important-facts-about-user-reviews-in-e-tail.html

User reviews and E-tail

Do you need to invest in a way to collect user reviews for your products?  Here is my opinion:

http://www.marketingpilgrim.com/2007/06/why-do-user-reviews-affect-e-tail.html

How to operate a CPC campaign

Here is an article I wrote for ECommerce-Guide.com.  If you want a step-by-step guide to developing a well-managed CPC campaign, this is the Vitabase approach.

http://www.ecommerce-guide.com/solutions/advertising/article.php/3684141

Is E-tailing dead?

If you want to stay away from the cutting edge of Internet marketing, read the newspapers and go to classes at universities.  They do not have a clue, and are so far behind the real world that it is not funny.  A great example is a piece in the NYT last week claiming that we are entering the "Dot Calm" era.  Here is my rebuttal.

http://www.marketingpilgrim.com/2007/06/combatting-chicken-little-is-the-e-tailing-sky-falling.html

Slick tools increase conversion (if they are used)

http://www.marketingpilgrim.com/2007/06/slick-tools-increase-conversion-if-they-are-used.html

Viral Marketing vs Idiot Marketing "Experts"

http://www.marketingpilgrim.com/2007/06/viral-marketing-vs-idiot-marketing-experts.html

Internet Retailer 2007

Thoughts from the Internet Retailer 2007 conference in San Jose:

http://www.marketingpilgrim.com/2007/06/internet-retailer-2007-thoughts-from-first-day.html

Email deliverability

Two easy things to watch for to increase your email deliverability:

http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html

Blue Nile trying for $1 Billion/Year in Online Sales

http://www.marketingpilgrim.com/2007/05/blue-nile-to-hit-1-billion-in-internet-sales-within-7-years.html

The Death of the Small Guy

Are you contemplating starting an online business?  Read and weep...

http://www.marketingpilgrim.com/2007/05/the-death-of-the-small-guy.html