Wise Web Strategy

Blue Nile trying for $1 Billion/Year in Online Sales

http://www.marketingpilgrim.com/2007/05/blue-nile-to-hit-1-billion-in-internet-sales-within-7-years.html

The Death of the Small Guy

Are you contemplating starting an online business?  Read and weep...

http://www.marketingpilgrim.com/2007/05/the-death-of-the-small-guy.html

VLV: The metric that really counts for online retailing

Most merchants do not have a clue about how much they should pay for traffic on PPC search engines.  Figuring out the VLV (Visitor Lifetime Value) is a first step to intelligent PPC bidding.  Here is an article I wrote that explains it.

http://www.ecommerce-guide.com/solutions/building/article.php/3679441

Is Price the Most Important Factor for Online Shoppers?

Read this article to learn more:

http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html

Click Fraud

As long as I have been marketing online, I have experienced click fraud.  The problem is that there is no way to eliminate it altogether.  The key is to manage it, and I give some advice for that in this column:

http://www.marketingpilgrim.com/2007/05/combating-click-fraud.html

Landing page stickiness

Marketing Experiments is a good source of information about the industry.  Ideally, you should be doing the kinds of testing that they do, but if you cannot, spend some time learning from their site.  Below is a link to an article I wrote about their most recent research study.

http://www.marketingpilgrim.com/2007/05/six-elements-for-effective-landing-pages.html

Advertising on Web 2.0

If case you have missed it, the biggest growth on the internet is happening on the user content generated sites such as blogs, photo sharing, and networking sites.  So is advertising on those types of sites a good value? 

Here is an article I wrote for Marketing Pilgrim that discusses this issue.

http://www.marketingpilgrim.com/2007/05/four-things-to-consider-before-advertising-on-user-generated-content-sites.html

Dangers of CPC

Here is an article I recently wrote about CPC marketing.  In the years I have been involved in internet marketing, I have probably not been surprised by anything more than the incredible ineptness of my competition.  No where is that more demonstrated than in their CPC bidding.

http://ezinearticles.com/?Why-Your-Competitors-Lack-of-Sophistication-is-Killing-You!&id=547700